Case Studies

When it started in 2010, this business produced an average of 30 units a month. It was struggling to support a broken community in a village in northern India and was plagued by numerous obstacles, including corruption and infrastructure deficiencies. In 2013, JoyCorps partnered with the entrepreneur who owns this business. Today, the business produces 2,000 to 3,000 units monthly and more than 30,000 units annually. Its products are sold in more than 350 boutiques in the U.S. and in 8 countries worldwide. The business broke even in its third year and has had break-even or profitable years ever since, hitting close to $1 million in revenue in 2017. Together, JoyCorps and this business are bringing joy to 200 people through dignified work and holistic development programs.
This business was founded in New Delhi in 2004 by an Indian woman who was committed to hiring marginalized people out of an urban slum. However, she had limited markets, no capital, and very little business training for her employees. The business was dependent on charity funding and struggling to survive. In 2015 JoyCorps began to help her grow her business and care for her employees. Now her business has access to Western markets and is becoming a world-class leather handbag manufacturer. It has grown sevenfold, and all employees are benefitting from JoyCorps community development projects such as vocational training, meals, subsidized housing, transportation, and on-site childcare.
This business was founded in north India by an entrepreneur dedicated to providing jobs for young men who had come out of a local drug and alcohol rehabilitation center. As one can imagine, it was a long, difficult process to train these men in the intricate art of constructing high-end, custom instruments. Yet today the business supports nearly two-dozen men, most of whom overcame addiction to become world-class luthiers whose work has been recognized worldwide. The men have created an incredible support system for each other, which has been imperative to prevent relapses into addictive behaviors.